Forge Forward Academy: From Brief to Brand; Three Part Design Workshop with Amy from Forge Forward. MONDAY SESSION
Design Basics: A Branding Workshop for Emerging Creatives
Learn to build brands that are bold, intentional, and portfolio-worthy.
This isn’t just another class about making logos.
This is a guided, three-part workshop that walks you through the actual creative process of brand building, step by step, from idea to execution. Whether you're a design student, a recent grad, or someone who’s tired of vague briefs and surface-level feedback, this course is for you.
What You'll Learn:
How to break down a brief properly and build direction with confidence
How to create powerful mood boards that actually guide your work
Naming strategies, brand storytelling, and audience thinking
Sketching and developing logos by hand
Illustrator tools and techniques for digitising your ideas
How to give and receive critique like a pro
How to design with clarity, not guesswork
Who It's For:
Uni or TAFE design students who want more clarity and support
Recent grads looking to build a strong folio piece
Creatives who feel stuck in the early stages of concepting
Anyone who wants to turn ideas into intentional identities
What You’ll Walk Away With:
A full branding concept based on a brief
Powerful mood boards
A unique brand name + mission statement, values, and story
10–20 hand-drawn logotype sketches
A digitised logo-in-progress built in Illustrator
2 audience personas + a thorough understanding of your target audience
A process journal you can turn into a folio case study
Feedback from a practicing designer + your peers
Worksheets that you can re-use for future projects
A process you can adapt to your future projects
Why I Designed This Course:
Because students deserve better than rushed critiques and guesswork. You deserve guidance, language, and community, so that when someone asks “Tell me about this brand,” you can actually answer with clarity and pride.
When is it?
This first class is free of charge as this is the test pilot. As an attendee you will be asked to fill in a survey at the end of the modules to provide feedback.
This course is in three parts, going for 3 hours per module.
The classes will be on:
Monday 5th May: 9am - 12pm
Monday 12th May: 9am - 12pm
Monday 19th May: 9am - 12pm
Design Basics: A Branding Workshop for Emerging Creatives
Learn to build brands that are bold, intentional, and portfolio-worthy.
This isn’t just another class about making logos.
This is a guided, three-part workshop that walks you through the actual creative process of brand building, step by step, from idea to execution. Whether you're a design student, a recent grad, or someone who’s tired of vague briefs and surface-level feedback, this course is for you.
What You'll Learn:
How to break down a brief properly and build direction with confidence
How to create powerful mood boards that actually guide your work
Naming strategies, brand storytelling, and audience thinking
Sketching and developing logos by hand
Illustrator tools and techniques for digitising your ideas
How to give and receive critique like a pro
How to design with clarity, not guesswork
Who It's For:
Uni or TAFE design students who want more clarity and support
Recent grads looking to build a strong folio piece
Creatives who feel stuck in the early stages of concepting
Anyone who wants to turn ideas into intentional identities
What You’ll Walk Away With:
A full branding concept based on a brief
Powerful mood boards
A unique brand name + mission statement, values, and story
10–20 hand-drawn logotype sketches
A digitised logo-in-progress built in Illustrator
2 audience personas + a thorough understanding of your target audience
A process journal you can turn into a folio case study
Feedback from a practicing designer + your peers
Worksheets that you can re-use for future projects
A process you can adapt to your future projects
Why I Designed This Course:
Because students deserve better than rushed critiques and guesswork. You deserve guidance, language, and community, so that when someone asks “Tell me about this brand,” you can actually answer with clarity and pride.
When is it?
This first class is free of charge as this is the test pilot. As an attendee you will be asked to fill in a survey at the end of the modules to provide feedback.
This course is in three parts, going for 3 hours per module.
The classes will be on:
Monday 5th May: 9am - 12pm
Monday 12th May: 9am - 12pm
Monday 19th May: 9am - 12pm
Design Basics: A Branding Workshop for Emerging Creatives
Learn to build brands that are bold, intentional, and portfolio-worthy.
This isn’t just another class about making logos.
This is a guided, three-part workshop that walks you through the actual creative process of brand building, step by step, from idea to execution. Whether you're a design student, a recent grad, or someone who’s tired of vague briefs and surface-level feedback, this course is for you.
What You'll Learn:
How to break down a brief properly and build direction with confidence
How to create powerful mood boards that actually guide your work
Naming strategies, brand storytelling, and audience thinking
Sketching and developing logos by hand
Illustrator tools and techniques for digitising your ideas
How to give and receive critique like a pro
How to design with clarity, not guesswork
Who It's For:
Uni or TAFE design students who want more clarity and support
Recent grads looking to build a strong folio piece
Creatives who feel stuck in the early stages of concepting
Anyone who wants to turn ideas into intentional identities
What You’ll Walk Away With:
A full branding concept based on a brief
Powerful mood boards
A unique brand name + mission statement, values, and story
10–20 hand-drawn logotype sketches
A digitised logo-in-progress built in Illustrator
2 audience personas + a thorough understanding of your target audience
A process journal you can turn into a folio case study
Feedback from a practicing designer + your peers
Worksheets that you can re-use for future projects
A process you can adapt to your future projects
Why I Designed This Course:
Because students deserve better than rushed critiques and guesswork. You deserve guidance, language, and community, so that when someone asks “Tell me about this brand,” you can actually answer with clarity and pride.
When is it?
This first class is free of charge as this is the test pilot. As an attendee you will be asked to fill in a survey at the end of the modules to provide feedback.
This course is in three parts, going for 3 hours per module.
The classes will be on:
Monday 5th May: 9am - 12pm
Monday 12th May: 9am - 12pm
Monday 19th May: 9am - 12pm